MRM EXCLUSIVE: ‘Brick & Mortar Franchise Success: Know The Costs or Pay The Price’ Excerpt

Learn how important site selection is for restaurant franchises in this exclusive excerpt from Carolyn Miller"s “Brick & Mortar Franchise Success:  Know The Costs or Pay The Price." According to the founder of the National Franchise Institute, who was profiled by Modern Restaurant Management (MRM) magazine here, the purpose of the book is to take the guesswork out of the entire development process so franchisees and independent restaurateurs know exactly what it takes to get new locations open in the least amount of time, for the best overall price and, more important than anything else, without making costly mistakes in the process.

A lot of new franchisees and business owners will go online to search for commercial listings or they’ll just jump in their car and start driving around areas where they want their business to be located – like close to their house of their child’s school or daycare center. Because there are so many variables that need to be taken into…