Tech Talk: ‘Mobile Apps are the Best Option When it Comes to Marketing Automation’

2 Min Watch By MRM Staff

LoyaltyPlant builds mobile apps and targeted marketing campaigns designed to increase customer loyalty and increase sales. The company’s proprietary platform offers a powerful CRM system, a white-label app and POS integration. LoyaltyPlant's client list numbers more than 560 in eight countries and includes KFC Amrest, Pizza Hut, KFC, Hooters and Burger King franchisees.

In this edition of Tech Talk, Alexandra Kolesova, director of marketing for LoyaltyPlant, discusses the importance of mobile apps and loyalty programs and dining trends.

How important are mobile solutions for restaurants?

To make a long story short, mobile apps are the best option when it comes to marketing automation; as they are now proven in the restaurant industry. We live in a mobile era, therefore, it’s hard to imagine a restaurant that does not understand the importance of interacting with the clients using modern communication channels. Nowadays, mobile solutions are essential.  Failure to use them to…