Keeping Up with Diners’ Expectations Amid Rising Prices

Tastes and preferences constantly change as trends come and go, keeping the restaurant industry on its toes. But two non-negotiables have remained strong for diners: convenience and loyalty. With digital and frictionless experiences at the forefront, diners are seeking their favorite restaurants in new, more affordable ways. 

The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. 

Restaurants wanting to offset rising inflation rates and win back their loyal consumers should consider appealing to the current drivers of their purchasing decisions – access to valuable deals and convenience experiences.

Loyalty Reigns SupremeAlthough consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. 

Nearly half of Index respondents signed up for a loyalty program and downloaded the restaurant’s…