AI Isn’t the Magic Marketing Bullet Restaurants Think It Is

While AI has potential benefits to numerous, critical industries, there’s a huge learning curve for the development of a true AI solution, and there are significant limitations to its effectiveness during this learning period. While it’s promising, it’s not the magic bullet to increase your revenue in 2023. Conversely, proven solutions exist that can increase your guest personalization and drive new revenue, today. AI is everywhere: It’s pasted across headlines (like this one), trending on social media and the subject of conversations. Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. In fact, the number of businesses adopting AI grew by 270 percent in four years. The numbers are growing among restaurants, too. Of the 2,000 restaurant operators surveyed by Lightspeed, about 50 percent in the U.S. said they planned to utilize some form of AI automation technology…