Third-Party Apps vs. In-House Integration: How to Choose the Right Online Ordering Solution

More than three-quarters of Americans now own a smartphone. Last year, mobile became the most popular way to access the internet. Almost three-quarters of millennials consider delivery important. All of these statistics prove that, not only are takeout and delivery services becoming more crucial for quick service restaurants, but online and mobile ordering are key to reaching new customers and hooking them to make them come back.

Adding online and mobile ordering, however, can be a little daunting. Third-party services like Grubhub and Eat24 are expanding their reach across the country, making the delivery game even more competitive. But is signing your restaurant up for these services a good idea, or is an in-house solution better?

Is Third-Party Worth It?The convenience of third-party apps is unmistakable. However, with high per-order fees (some over 25 percent!) and a lack of control on your restaurant’s end once the food leaves the building, some owners wonder whether these…