Social Marketing: Insights from Meta’s Restaurant Summit

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants.

The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative.

Advertising for the Hungry ConsumerDigital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting.

“Webrooming,” or researching online before buying in person, has risen 1.95x over the last four years, showing that the food and beverage journey for shoppers often starts in the digital world. Between Facebook, Instagram, WhatsApp, and Threads, Meta offers a…