Be S.M.A.R.T. About Building Your Restaurant Brand

There are endless marketing options out there; social media, blogging, email marketing, PPC and the list goes on and on. But how do you actually succeed with a marketing campaign, how do you measure your return on investment and where do you start?

It all comes down to differentiating between what is known as marketing strategy and marketing tactics.

Starting in reverse order, tactics are easy to get your head around. They make up the physical tasks of your marketing such as the ones mentioned above. Your tactics are executed on a regular basis and contribute to the overall success of your strategy. The strategy, on the other hand, is the all-encompassing vision and the “how” of your main marketing goal.

So how do you use these components to create a successful marketing campaign? To help make things easier to understand we’ll use a fictitious restaurant called Castiltoni’s, a family-run Italian restaurant, as an exampl

GoalIt all starts with setting a clear and defined goal…