Let’s Raise The Glass to Support California Wine Industry

Let’s Raise the Glass, a national campaign to support those impacted by the devastating California wine country wildfires, was launched today by OpenTable and prominent members of the restaurant industry. The national compaign encourages restaurants to donate a portion of their wine sales through the end of December to the Let’s Raise the Glass Fund, whose proceeds will benefit the Sonoma Resilience Fund and Napa Valley Community Disaster Relief Fund. The coalition is also being supported by WPP agencies: MiNY, Wavemaker, H+K and Kantar and OpenTable will build awareness for the campaign by promoting it to millions of diners.

Campaign encourages restaurants to unite by donating a portion of California wine sales to local recovery and rebuilding organizations. Let’s Raise the Glass was inspired by Charleston Grill Sommelier Rick Rubel with the help of General Manager Mickey Bakst as a single restaurant’s effort to donate a portion of the proceeds from every glass or…