Brexit: An Insider’s View of its Effect on Restaurant Chains

Brexit is not the cause of restaurant chain struggles in 2018. In research, carried out by digital ordering technology provider, Preoday, 69 percent of professionals working for pubs, bars and restaurants said Brexit was ‘more of an excuse than a reason’ for chain struggles. Just 18 percent of a consumer panel, also questioned, think it’s the main cause of industry difficulties. 

Asked what professionals do see as the main reason for the general struggles of chain brands, more than a third (38 percent) said the biggest problem was too much competition. Other reasons scored lower. In second place were not having an understanding of customers (nine percent) and increasing rent (nine percent). Poor property decisions received just three percent of the vote.

Technologies, such and digital ordering platforms, can help in the gathering and analysis of customer data and businesses should use them to build stronger customer relationships.

While competition is seen as the major problem…