Talking With: Typsy, Online Hospitality Training Provider

What's in a name?

An online hospitality training company is finding out as they recently embarked on a total rebrand because they wanted a moniker tailored to their audience of hospitality professionals under the age of 25. Formerly known as Upside, the company now known as Typsy is based in Melbourne and Vancouver. Modern Restaurant Management magazine's "Talking With:" series continues as we discuss the rebrand and the importance of training in the hospitality industry with the Typsy team.

Why did you choose to rebrand at this time?

We felt our old domain name www.upsidehl.com wasn’t strong enough. We had been planning a complete overhaul of our website for a long time, so it seemed like the perfect time to launch with a new name that reflected the company we have become. We wanted a name that spoke to a younger demographic. The word ‘tipsy’ has a bit of a fun and cheeky meaning in hospitality, but we’re also very much focused on the ‘tips’ side of that. And so Typsy…