Five Concession Sign Ideas That Drive More Business

How do you quickly and easily punch up your food truck or restaurant business? Signs! A sign next to your menu can create a superstar item for any reason or no reason at all. Here are five ideas for concession signs that drive more business.

It's New, It's GreatA new item is special simple because it is new. It might be an item you developed from customer feedback or seasonal ingredients -- introduce it with a separate sign. Listing it next to or above your menu will give a new item importance and excitement. Labeling it as new makes customers buy. Why? USC Marshall School of Business tells us consumers seek to try new things for a change of pace, suggesting menu items will sell well when labeled as "new."

Seeing RedTry a sign written in red next to your menu for one item and get ready to sell out. Red is an alarm color because the human eye responds to red more than any other color. The journal, "Emotion," reports that people react faster and more forcefully when they see the color…