2023 Reflections: The Year That Was in Restaurants, Part One

Each year, Modern Restaurant Management (MRM) magazine asks experts for their views on the state of the industry. Here are some of their insights. This year has shown us that the demand for drive-thru is growing, and continues to meet consumer demands with quick, efficient, and convenient service. As the pioneer of the double drive-thru, as we see competitors begin to adopt our double-lane model, we view it as a testament to our proven concept and continued success. We are also confident in our small-footprint concept that we’ve mastered over the last 35 years, and believe it positions us well when it comes to real estate site selection, which can be a true pain point for companies.

- Frances Allen, President and CEO, Checkers

Brand loyalty took priority in 2023. As restaurants sought out ways to stand out from the competition, many turned to creative promotions, offers and rewards that would draw in crowds, increase trial and result in return visits. Building these relationships…