Don’t Be Afraid: Growing Your Business With Ghost Kitchens

Opening a new restaurant is notoriously difficult. Staying open and growing can be even harder. More than half of new restaurants fail within their first year. If your restaurant has survived past that critical first anniversary or business is thriving, you may be thinking about expansion.  

Growth is exciting, but carries its own risks. Opening a new location involves many upfront costs and expenses including committing to a new lease, build-out and alteration expenses, hiring new employees, advertising and more. Recent surveys indicate that the average startup costs for a new restaurant location in the United States is almost $500,000. This is a significant sum even for established restaurant chains. 

One creative and cost-effective way to expand your restaurant is through the use of mobile “ghost” kitchens instead of traditional brick and mortar locations. A mobile “ghost” kitchen (also known as a “dark” kitchen) is a fully equipped commercial grade kitchen…