Niche Menus: Less Is More When it Comes to Luxury

3 Min Read By Amy Colbourn

If you were to ask people who enjoy the finer things in life about the hallmarks of a luxury hotel, you would likely get responses that include quality, consistency, and service. These are indeed the table stakes when it comes to delivering premium experiences. But what if your menu was telling your guests something about luxury?

In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States. It stated how “together they [menus] offer a glimpse into the tastes and values of today” suggesting that dining has a distinct way of reflecting consumer preferences. It’s true: food is the ultimate reflection of the cultural zeitgeist. Everything from health and wellness trends to eco-consciousness and pop culture are all reflected in the pop-ups, restaurants, and dining trends we see daily.

The article goes on to suggest that “restaurant menus can be surprisingly…