Loyalty Innovation Has Evolved to Focus More on the Customer

4 Min Read By MRM Staff

Personalization is key to successful loyalty programs, according to the  2024 Paytronix Loyalty Trends Report.

"Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They are differentiating, delivering an emotional connection and recognizing their most valuable customers." Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools.

"Loyalty innovation is not always true innovation," Lynch added. "It’s not always a new method, idea, product, etc.   Loyalty innovation sometimes simply is…Restaurants see others driving success with an initiative and they jump on the bandwagon, while tweaking it slightly to make it unique for their brand."

For example, Lynch said…