Delivery Dominance Starts with a Few Simple Questions

As consumers expect more convenient ways to get their favorite meals – even more so than ever before amidst the pandemic – adding delivery has enabled restaurants to meet those demands and grow digital sales. In fact, delivery has become mission critical. According to William Blair, delivery is projected to have a 25 percent CAGR over four years, growing from about $25 billion in 2018 to $62 billion in 2022. This growth combined with a potential $250 billion in off-premise sales on the table and it’s no surprise brands are looking to this channel to keep business moving and meet consumer needs. Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. 

As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Launching and scaling delivery involves a lot of moving parts. Whether customers are ordering…