DIY PR: Attracting Media Coverage for Your Restaurant

As a PR practitioner who specializes in restaurant and hospitality clients, I’m often asked to give restaurant operators advice on how they can promote their businesses without hiring a PR firm. Naturally I’d try to convince them to hire a publicist like myself to handle it, but I appreciate and understand that most small businesses do not have the resources to allocate to PR. Luckily, there are a few things that you can do on your own to drum up some media coverage. Here are my five best tips for doing some D.I.Y. PR to promote your restaurant or budding food empire.

Do Your HomeworkThe key to any successful media outreach campaign is to know your target. Who are you trying to reach and how will you be able to reach them? Here are a few steps for getting there.

Step #1: Identify Your Target Audience

Define your target audience. Who is your message intended for? Do you want to reach moms, families, after-work crowds or ladies who lunch? The answer depends on the message you’re…