COVID-19 Case Study: Pivoting to Profit

2 Min Read By MRM Staff

Pho MPH will soon be opening a second location in Austin, thanks in part, to technology that enabled the restaurant to accomplish the pandemic pivot. Prior to restaurant lockdowns in March 2020, the establishment received the majority of its business through dine-in customers. Although they did have online ordering in place utilizing third-party delivery services, the processes were not efficient and changes needed to be made to successfully manage the influx of online orders, owner Dani Mai explained. 

Mai needed to move quickly and, after reviewing options for a few weeks, chose to work with Your Fare and Pronto to set up their own online ordering system. The integration allowed Pho MPH to streamline all online orders, including third-party delivery and direct from their website, into one user-friendly platform. 

Your Fare works directly with third-party delivery apps to set up customized targeting within each delivery service. They use data that is compiled directly within…