How Online Ordering Can Add to the Bottom Line

4 Min Read By Kyle Bagley

Most restaurants can’t physically grow larger, but in the digital age, brick-and-mortar parameters don’t limit business goals. Online ordering websites and mobile applications make transactions easy and increase profit margins since many take-out diners buy more food but require less service than traditional customers.

E-commerce is a $200 billion industry that grows by about 15 percent per year, according to Entrepreneur online media outlet. Is it time for your restaurant to tap into this growing trend?

Follow the CustomersCustomer engagement through online ordering sets a precedent for further web interaction.

Most restaurateurs would opt to open a restaurant on a bright, open street corner in a pedestrian-friendly neighborhood. After all, they want to be where people are.

Currently, that bright, open street corner isn’t a physical place; it’s online. That’s where diners and consumers in general gather. About 43 percent of consumers have placed a takeout or delivery order…