Cracking the Restaurant Reservations Code

3 Min Read By Mary Fabro

Smartphones drastically changed the way we communicate and get information today. We don’t talk anymore –  we text, tweet or snapchat. We don’t read newspapers or buy the Zagat – we go online and search reviews. The impacts of these new trends on restaurant reservations are non-negligible. That’s why it is worth exploring this phenomenon, especially if your restaurant relies or wants to rely heavily on reservations.

Are you ready to study the numbers and crack the code?

92 percent of diners search online before they go out to eatYes, that’s staggering, and 88 percent trust online reviews as much as personal recommendations. That makes it worth encouraging your patrons to review your restaurant, while ensuring that they had a top-notch experience to report.

84 percent visit a restaurant’s website before they make a reservationThe implications of this statistic are actually even more important to consider than the previous one. It is critical that you offer reservations…