Smart #DineSmall Strategies for Small Business Saturday

3 Min Read By MRM Staff

This is the week for restaurants to show what makes them unique as part of #DineSmall, an initiative associated with Small Business Saturday (SBS), held on November 26.

A day for communities to band together in support of their local businesses, SBS was founded in 2010 by American Express. Last year more than 95 million consumers shopped on the holiday and helped do their part to help businesses in their communities thrive. This year, American Express teamed with The Infatuation to explore ways any restaurant, bar, café or bakery can get in on the action.

Creating a signature menu item or exclusive promotion to draw customers are great ways for restaurants to stand out, The Infatuation co-founder Andrew Steinthal told Modern Restaurant Management magazine.

“Small Business Saturday speaks to the values of our company to help people discover new restaurants,” he said. “Running a restaurant is not an easy job. It never stops. This is an opportunity to have a unique special dish…