Why Data Is the Secret Ingredient for Successful Loyalty Programs

4 Min Read By Rob Ross

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. 

The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. In fact, a study by Mastercard found that brands with strong loyalty programs were 1.6 times more likely to experience double-digit revenue growth. 

The benefits of loyalty programs are clear, and the industry is responding. The National Restaurant Association reported that roughly 61 percent of limited-service operators and 52% of full-service operators plan to invest more in loyalty programs this year. But as loyalty programs become more common and competition grows fiercer, standing out is harder than ever. By adopting a data-driven approach and personalized strategies, your loyalty program can truly stand out.  

Know Your…