The Sweet Melt of Success

8 Min Watch By Barbara Castiglia and Kevin Freibott

Fast-growing Melt Shop recently opened the brand’s inaugural franchised restaurant in Newark, Delaware as well as its first location in New Jersey at Rockaway Townsquare, marking entry into Founder and CEO Spencer Rubin’s home state.The brand has continued to identify the Northeast as a key region for development and has aggressive growth plans for New Jersey, as well as New York, with four new restaurants currently in development. The Newark restaurant is the first of 21 Melt Shop locations that existing franchisee Drew Smith plans to develop throughout Delaware, Pennsylvania and New Jersey. 

“Melt Shop’s strong performance has allowed us to invest our company capital in key target markets like New Jersey, which has massive, upside potential for our brand. Bringing Melt Shop to my home state feels like things have come full circle, and I’m excited to continue growing our footprint throughout the state,” said Rubin.

Modern Restaurant Management (MRM) magazine…