How Food and Hospitality Can Spice Up Marketing

3 Min Read By Dorian Payne

In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring temporary staff – after all, they rely on part-time waiters and kitchen workers to respond to the fluctuations in demand that is a fundamental challenge in the catering business.

But just as you wouldn’t hire an experienced waiter to cook the food, or a chef to wait tables, you shouldn’t hire waiters and cooks to be brand ambassadors. We’re talking completely different skill sets here. It’s all about the right people for the right role.

Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences.

Your cooks and your service staff are very definitely promoting your business – but they’re doing it by doing the jobs they’re best at. If you want someone to get diners through your doors, then you need trained and professional brand ambassadors who will be able…