Tips for Marketing Your Restaurant’s Mobile App

You’ve released a mobile app on the Apple App Store and Google Play as a customer retention acquisition strategy. In mobile marketing, it’s important to get downloads, but it’s equally important to keep customers from uninstalling the app.

Read on for some of the best mobile analytics tools, ways you can get more downloads for your restaurant’s mobile app, and best practices for keeping users coming back.

Track The Important ThingsWhen a new user downloads your app, you want to be able to attribute that download to a source.  This way, you can see which source is providing the most valuable downloads – ones that lead to revenue.  Maybe users coming from Facebook are more valuable than users who come from Twitter.

It’s also important to track actions users take inside your mobile app so you can learn how to improve on design and functionality.  By tracking in-app actions, you can use the data to figure out which actions lead to more valuable results, such as in-app…