Optimizing Holiday F&B Experiences: Turning Seasonal Challenges into Loyalty Opportunities  

As the holiday season approaches, hotel F&B and restaurant managers face one of the busiest times of the year. With the pressure of large party bookings, elevated guest expectations, and the complexities of managing seasonal staff, delivering a seamless and exceptional experience can feel overwhelming. Yet, the right strategies -- paired with modern technology -- can transform these challenges into long-term opportunities to elevate guest loyalty.  

According to the National Restaurant Association's 2024 State of the Restaurant Industry Report, many restaurants generate 20 percent or more of their annual revenue during November and December alone. OpenTable data also shows that group dining events more than double in December compared to the average month. Hotels are not immune to this seasonal surge either, with 34 percent more reservations recorded in hotel restaurants in December 2023 compared to other months.   

This presents an urgent question for hotel…