Why Food Industry Transparency Matters to Restaurant Guests

Spend just a few minutes perusing the documentary section on Netflix and one thing becomes apparent: We’re in the midst of a huge consumer push for transparency. From the way aquariums treat orcas to the inner-workings of the U.S. justice system, people crave the truth—even (and sometimes especially) when it’s ugly.

But the desire for food industry transparency is about more than raw curiosity. Here are a few reasons customers care more than ever, and how you can deliver.

They've Been Deceived BeforeAfter years of exposés unearthing less-than-pleasant practices within the food industry, knowing what goes into food is something consumers demand. From the grotesque “pink slime” videos to food label DNA tests with disturbing results, people have had enough of being duped. Consumers want to know what’s really in the food they’re purchasing and feeding their families. And they’re more likely to pledge loyalty to brands that they can trust.

Information is…