New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. The talent acquisition funnel starts with building awareness, driving consideration, then interest before moving into traditional recruitment steps of application, interview selection, and hiring. The steps that come before application are the blind spot that many talent acquisition teams are ignoring, causing them to fall behind and become less relevant in the minds of their target candidate pool. 

We work with top restaurant and food retail brands, like Applebee’s and Chick-fil-A, that are very sophisticated when it comes to using digital, email, mail, and offline out-of-home marketing to drive consumer traffic and sales in their stores. Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies…