Elevate Your Restaurant Brand: Convert Value into Loyalty

5 Min Read By MRM Staff

Now that the summer of the value meal has ended, what will autumn bring for QSR brands? Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler?To learn how operators can take a forward-looking approach and ease customers back into a profitable pricing model, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, CMO at restaurant ordering and loyalty platform, Tillster, which works with brands like Baskin Robbins, Popeyes and Burger King.

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.

If everyone is advertising “value,” is it really value?Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. After all, if diners can get a $5 meal deal anywhere, brands must give…