MRM Talking With: Judson Holt of Lupe Tortilla

7 Min Read By MRM Staff

Since opening in Addicks, Texas in 1983, Lupe Tortilla has established itself as a concept with a unique style of made-from-scratch Mexican food. Each tortilla is hand rolled and individually pressed and every lime is squeezed by hand. This attention to detail has helped the Houston-based brand led by brothers Peter and Judson Holt to grow to more than 20 locations in Texas. 

In this MRM Talking With, CEO & President Judson Holt, who trained at the Culinary Institute of America, discusses the challenges of growing the brand, how he stays innovative, staffing and creating customer loyalty. 

What are some industry changes/challenges you have noted over the years?One of the biggest changes we’ve seen is how customers are now much more educated on what they like and are also more open-minded about what they will eat and where they will eat. Options in the 80s and early 90s used to be more limited to places like Luby’s, Chili’s, IHOP, Denny’s and fast food. Today, there are…