How Mobile Tech and Data Is Improving In-Store Operations

Prior to digital transformation, what it took to run a successful local retail business looked very similar to what running a restaurant does today. But stores then had a “POS view of the world.” They understood only what a customer spent during a transaction, not across their lifetime, making marketing and customer acquisition challenging. A lack of data meant that most things could not be measured, so there was a lot of guesswork and often wrong conclusions. With digital, everything changed. Most things could be measured well and a lot of data was available to remove the guesswork on decisions. Retail businesses that embraced data and adapted their operations (and business culture) had a big advantage. The remaining businesses have struggled, and are unsure how to survive in the new world. Restaurants are undergoing a similar digital transformation - third party digital services are increasingly popular and some restaurants can do more than 50 percent of store sales through…