Feeding Gen Z: The Rise of Authenticity in F&B

The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. Gen Z has an appetite for knowledge that sits at the tip of their fingers, unlike any generation before. They research, investigate and seek out experiences – especially when it comes to restaurants. But it’s not because they want the best option, they are looking for the most authentic food. As Merriam-Webster's word of the year for 2023, authenticity is proving to be something that people of all generations search for now more than ever.

For restaurateurs, the challenge is to pivot from the pursuit of being the best to fulfilling the desires of these experiential diners. This is where innovative technology steps in, offering a silver lining. The right technology can help restaurants worry less about simple tasks and more about prioritizing their authenticity. By using technology to…