Who’s Winning Chicken War 2.0? How Generations, Regions, and Households Pick Their Favorites | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Just when you thought the chicken sandwich war was over, QSRs reignited the battle with new product launches. In late August, Chick-fil-A launched its first-ever chicken sandwich variation. The inventor of the chicken sandwich wasn’t the first to change it up. This year brought new entries from most of the QSR chicken contenders.

With clucking back in the news, Revenue Management Solutions (RMS) asked more than 3,000 US consumers how the chicken sandwiches, nuggets and buckets (bone-in chicken) of QSR brands stack up.

QSR Chicken SandwichInsights showed that there are two clear winners when it comes to chicken sandwiches: Chick-fil-A and Popeyes. But Americans are regionally split when it comes to who is tops. The West and Midwest prefer Popeyes; the East Coast flocks to Chick-fil-A.

And they’re not easily swayed. These diehards strongly believe that their favorite sandwiches are just plain better. Most respondents (59 percent) ranked the product as the reason for…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang