Restaurant Marketing Trends to Explore in 2018

As a marketer at heart, I see many trends coming and going. Every day, I come across great ideas and always wonder how they would apply to our industry. This is a short overview of what I think we will continue to see grow or start seeing more in the restaurant industry.

Social MediaThe Internet has given a very powerful voice to your guests; make good use of it.

If you are not already on social media, you know you should be. I don’t see this trend changing any time soon. The main complaint with social media is the time it takes to keep it going and up to date. It’s easy to post something every once in a while, but keeping it entertaining and meaningful on a regular basis is challenging (and if you become boring, you’ll lose your following in less time than it takes to post on Twitter). You can hire a young social media specialist; some are really great and quite easy to find. Don’t ask your staff; they will not be the best at it. Define with your specialist what you are…