Make Your Restaurant a Local Media Darling

What if your restaurant received continuous press from local media outlets with little effort? What if reporters, bloggers and editors came to you with story ideas featuring your establishment? It sounds like a dream come true for restaurants striving to spread the word. How can you achieve it? Get local media to fall in love with your restaurant – become a media darling.

Here’s how you do it.

Understand the Media’s Perspective
Members of the media are often extremely overworked, overwhelmed and notoriously underpaid. Moreover, today’s media are under tremendous pressure to write more content than ever before and to deliver multiple stories for various mediums – online, print, social media. Often they’re doing this extra work in the same or less time! Remember this when you email or call.


Understanding this environment and the challenges your local reporters and influencers face will help you relate to them in a way that’s positive, impactful and mutually…