MRM Talking With: Giorgio Nadi, CEO of Idan

5 Min Read By MRM Staff

Fried chicken has been experiencing a resurgence in recent years and Giorgio Nadi, CEO of Idan's Texas Fried Chicken Breading, a leader in the fried chicken breading, seasoning, baking mix and packaging industry, can explain why. The Hawthorne, N.J., company's products are used in more than 1,000 restaurants nationwide. Idan develops and manufactures a multitude of custom blends and mixes from food coatings and spice blends to one-step baking mixes, tailored to customers' tastebuds. This year alone, Nadi anticipates a 20-percent growth range, new items and expanded distribution. A former equity trader, Nadi joined his father, Barry, at Idan in 2010, using his business acumen to challenge the business model, boost sales and get ahead of consumer trends. 

In MRM Talking With, Nadi discusses how breading and seasonings have evolved, the appeal of fried chicken and offers the "World’s Most Sought-After Fried Chicken Recipe."

 What is the history of the business and what is…