What Restaurants Need to Know About Agile Marketing

There were no sirens or warnings for American businesses. It wasn’t like businesses in the Tornado Alley who might be able to prepare for the pitfalls of tornado season or coastal cities that can shutter their windows in advance of a hurricane. Instead, coronavirus hit the American economy — and particularly restaurants — like the “Go Directly To Jail” card in Monopoly. It was that abrupt. Many restaurants read the news as a death sentence as governors around the country banned mass gatherings.

And, of course, the more people that “mass gather” in a restaurant, the more robust the business. So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

In marketing, we actually have a tactic called “agile marketing” which…