The Importance of Being Family Friendly (Podcast)

Being family-friendly is a goal for many restaurants and hospitality brands. They want to appeal to this segment of the population. Talking about the importance of family branding, The Main Course host Barbara Castiglia spoke with the experts at C3—President Jennifer Loper and Insights and Strategy Supervisor Julia Foley. They discussed their programs and results from a recent consumer survey.

Loper said, “We bring brands to life for families and children in the hospitality industry. We’re experts in this consumer segment and have been doing this for 34.”

The company’s collaborators include a host of well-known quick-serve restaurants, fast-casual establishments, and hotels. Their longest relationship is with Sonic. “They were our first client, and we’ve grown with them and created a lot of fun programs,” Loper commented.

While they have a wealth of experience, no one was prepared for the disruption of the pandemic. After over a year, C3 wanted to see how…