Not Just Beef: Better Ideas Fuel B.I. Foods’ Brand Evolution

To be more representative of its evolution and commitment to "better ideas," Beef International, a custom manufacturer of premium meat products, has rebranded as B.I. Foods.

"Over the years, we've expanded into a much broader product offering, including pork, and added new certifications such as SQF-Food Safety, HACCP and Halal," B.I. Foods' VP of sales and marketing Tom McMillen III told Modern Restaurant Management (MRM) magazine. "We've recently invested $3 million in capital improvements, hired five new staff members and established a 10-year goal of hitting $250M in annual sales. We're also planning to add 20,000 square feet to the headquarters. These improvements inspired us to rebrand to a name and feel that was more representative of where we are now, as opposed to the beef-only offerings we were founded on 35 years ago. The B.I. in B.I. Foods reflects our commitment to "better ideas" in food. The focus is really on bringing the company into the future and embracing…