Local Store Marketing – LSM – Is it Too Hard or are Restaurants Too Lazy?

Benjamin Franklin was quoted as saying, “energy and persistence conquer all things,” and he could have well been talking about local store marketing for restaurants.  Local store marketing can increase restaurant sales, but not overnight. Your business, much like your body, requires pacing yourself, and local store marketing requires persistence over time. However, many restaurant operators don’t believe in the practice of leaving the four walls of their restaurant, or local store marketing at all.  Many operators, who have been in the restaurant industry for 20-30 years or more, are just trying to stay afloat.  Operators have to regain their energy to stay competitive, after many years of good sales and no energy needed.

National restaurant companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and consumers are looking for businesses, services, and restaurants in their…