VR Is Coming to Restaurants: Here’s Why That’s Good News

In an industry with notoriously tight margins, innovations that promise a little financial breathing room are always welcome. Right now, virtual reality is poised to provide exactly that to the restaurant industry. What’s remarkable about VR is that currently available applications exist to improve everything from strategic planning to employee training to customer shopping experience.

Here’s an overview of what’s out there for all three.

VR for Strategic Planning: Better, Quicker DecisionsIn today’s hyper-competitive food services landscape, most restaurant owners understand the power of optimizing. Whether it’s adjusting a floorplan or deciding where to set up branded promotional materials, small tweaks can result in crucial revenue increases. But actually making these adjustments is time- and labor-intensive… without virtual reality.

With VR products (including our own ShopperMX), forward-thinking restaurant teams can test out and virtually interact with a variety of…