Five Tips for Giving Employees Gifts That Will Make a Difference

The holiday season provides an opportunity for companies to express gratitude and appreciation to their employees and customers. It's a time to end the year on a positive note, strengthen relationships, and lay the foundation for a promising new year. However, as the saying goes, "It's the thought that counts." A poorly chosen gift can have unintended consequences, like leaving employees disappointed. For instance, gifting a vegan employee a certificate to a steakhouse might not be the gesture of goodwill intended—it could even be the final straw that sees them looking for new employment in the coming year. The five tips below will help employers give gifts that receive the intended response, be it increased loyalty, retention or morale.

1. Understand the Shifting Employment LandscapeEmployee priorities have evolved significantly over the years, catalyzed by events like the COVID-19 pandemic, which reshaped the dynamics between employers and employees. Subsequently, in 2022…