According to a Recent Study/Survey … End-of-February 2017 Edition

This end-of-February edition of According to ... features how brand loyalty is established, top food trends in Canada, how digital transformation is driving technology investments and the enduring appeal of steakhouses.  As part of our mission to be the go-to resource for on-the-go restaurant industry professionals, Modern Restaurant Management (MRM) magazine offers highlights of recent research. 

Brand Loyalty Established With Fourth Visit 

Research determines 90 percent likelihood that those who visit a restaurant for the fourth time will continue to visit on a regular basis.

According to research from Paytronix Systems, Inc.'s Data Insights team, restaurant brand loyalty is established on the fourth visit. Paytronix Data Insights reports that it is 90 percent likely that those who visit a restaurant for the fourth time will continue to visit on a regular basis, demonstrating brand loyalty. 

As the consumer’s options continue to increase, the cost of customer…