No Contest: Sweepstakes, Contests and Promotions amid COVID-19 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The current situation with the COVID-19 pandemic is presenting challenges to all aspects of businesses, including your marketing and promotional plans.What if your company is currently running a sweepstakes or other promotional contest or was planning to launch one in the coming weeks? This article will explore various options open to you and the steps you can take.

If you are currently running a sweepstakes promotion or other promotional contest, the first thing you should do as sponsor is to review the Official Rules for the promotion. Hopefully, your rules contain some type of “force majeure” clause which applies when there are circumstances beyond the control of the sponsor that affect the promotion.

I often recommend that the rules for a promotion state something to the effect that “Sponsor reserves the right, in its sole discretion, to terminate, modify or suspend the Contest if, in Sponsor’s opinion, the Contest is not capable of running as planned by reason of…

Andrew L. Goldstein

Andrew L. Goldstein is Senior Counsel at Freeborn & Peters LLP where he focuses his practice in the area of Intellectual Property and Information Technology. He has extensive experience in the areas of intellectual property law, including trademark, copyright, trade dress; internet, website, cloud computing, technology, outsourcing, IoT and computer law in general; advertising, marketing, and promotion law; and entertainment law, including video production, theater and dance-related matters.

Sorry, You've Reached Your Article Limit.

Andrew L. Goldstein