Dining in the Digital Age | Modern Restaurant Management | The Business of Eating & Restaurant Management News

As traffic slows, how do restaurant operators keep and capture customers? By cracking the code of restaurant app usage, according to Revenue Management Solutions (RMS).

The data analytics firm did some decoding by asking 330-plus restaurant consumers what app features were most valuable – and what turned them away. (Cracking the Code of Restaurant App Usage, November 2023)

What Customers ValueRMS segmented respondents by generation, and while preferences varied, all ages placed the most value on:

Exclusive deals Loyalty-based incentives CustomizationWhat They Don’t ValueOn the other hand, crashes or technical issues ranked as the biggest pet peeve.

Restaurant apps need to run seamlessly, but so do in-store operations. The second most discouraging aspect of an app has nothing to do with its technology - one in five respondents hate experiencing issues when picking up or receiving their order.

By GenerationBeyond deals, loyalty program incentives and the ability to…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang