Fostering ‘Wow’ Moments: A New Look for The Cowfish

The Cowfish Sushi Burger Bar is a truly one-of-a-kind fusion of a sushi bar and a gourmet burger restaurant as owners Alan Springate and Marcus Hallfound a way to flawlessly combine two contrasting products onto one menu. This unique concept offers fresh and innovative plates, specializing in signature meals called “Burgushi” that feature burger components in sushi rolls or unexpected sushi ingredients in a burger framework. With two existing locations in North Carolina and one franchised unit in Universal Studios Orlando, Springate and Hall set out to create a new flagship store in Atlanta. The concept has seen significant amounts of success with its extremely creative foods and quality ingredients, matched with a premium level of service. They are now turning their focus to the environment and creating a brand distinction to match the meals they serve. The intention for this flagship location was to elevate the design to a level that pairs with the rest of the concept, and…