How To Grow Your Restaurant’s Online Presence Using Influencer Marketing

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Getting the right recommendation from an established influencer can propel your business into online stardom, following a rush of foot traffic from their followers who simply have to check out the latest hotspot in town. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Any person with a social media account can be considered an influencer, so where should you begin? 

Find Bloggers in Your NicheIf you’re trying to grow a restaurant that specialises in pan-seared steak, it wouldn’t make much sense to ask a vegan blogger to come and review your food (unless your goal is provocation - which we really don’t advise!). One of the most fundamental principles underpinning any business is to understand your customers; that way you tailor your offering…