MRM EXCLUSIVE: The Power of Personalization

As restaurants navigate through an uneasy climate in 2020, developing a strategy to improve the customer experience and maximize long-term profitability is paramount. Restaurants need new customers, more visits, and larger checks, and they need it all to come with a positive ROI. In the COVID and post-COVID environments, it may sound like an impossible feat. 

How does treating diners differently maximize profit?  

It’s becoming increasingly clear that personalization is the key ingredient restaurants need in order to survive—and then thrive in a post-COVID world. Research shows that personalization influences consumer behavior, improves the consumer experience, and optimizes marketing ROI and profit.

Adweek found that personalization reduces customer acquisition costs by up to 50 percent, and increases marketing spend efficiency by up to 30 percent. And without personalization, brick-and-mortar restaurants run the risk of taking steps that cannibalize their own profit, and…