Quality Matters: An Excerpt from ‘Around the Corner to Around the World’

5 Min Read By Robert Rosenberg

Robert Rosenberg served as chief executive officer of Dunkin Donuts from 1963 until his retirement in 1998, growing it from from 100 shops and $10 million in sales when he first became CEO, to 6500 outlets including Baskin Robbins Ice Cream Shops and nearly $2.5 billion in sales when he retired 35 years later.

Among the key takeaways from Rosenberg’s story and in-the-trenches wisdom are:

The four primary functions of a leader  When to take a business public and when to sell How to lead and build team trust in a crisis The value of a brand How to establish mood and morale in an organization How to measure the likelihood of a franchises’ success and scalability In this excerpt from, "Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts," Rosenberg explains why quality must always come first. 

 LESSON THREE: Quality MattersI am hard pressed to think of any long-lived business that doesn’t have, at its core, exceptional quality in…