How to Elevate Guest Experience in the Age of COVID-19 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

It’s easy for restaurant experiences to be impersonal and ordinary right now, with face masks and takeout containers dictating the nature of dining. With so much of a focus on health and safety, other details and levels of service are understandably pushed to the backburner. This presents an opportunity for foodservice operations to stand out by elevating guest experience in the age of COVID-19, giving consumers a sense of exceptional service and memorable experiences they used to source from restaurants. While the safety of guests and staff should remain the top priority, there are a few strategic ways that operators can elevate their service to retain and grow business right now.

Upgrade Your Takeout ExperienceThe area of restaurant operation that presents the most opportunity for improvement is takeout and delivery. There has been a massive uptick in these markets over the last year due to widespread restaurant shutdowns and restrictions. And while it’s impressive to see how…

David Hopkins

David Hopkins is President of The Fifteen Group. He has more than 30 years of experience in the restaurant industry. From 1990-1997, Hopkins focused on restaurant operations and held various senior management positions within some of Toronto’s top restaurant companies. In 1997, he joined SIR Corp. to lead the financial/accounting department where he helped the division grow from four restaurants to nine, each with sales over $4 million annually. In 2001, he left SIR Corp to form The Fifteen Group Inc. With offices in Toronto and Vancouver, they have over 30 industry experts who cover all aspects of restaurant operations, from developing new restaurant concepts to maximizing restaurant profits through effective sales generation and disciplined cost control management. The Fifteen Group’s clients range from owner/operated establishments to multi-unit restaurant corporations.

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David Hopkins